Roblox’s Evolving Ecosystem Turns Teen Developers Into Millionaires

Roblox has transformed from a simple game creation platform into a lucrative marketplace where teenage developers are achieving seven-figure exits. A 19-year-old developer's title generated $5 million monthly before being acquired by Do Big Studios, one of several firms consolidating top-performing games on the platform.

The platform's December policy shift legitimized secondary market transactions, triggering a wave of acquisitions. Seven of June's top 15 earning titles changed hands, according to Naavik analyst David Taylor. This emerging M&A landscape mirrors traditional gaming's consolidation trends, albeit with younger creators and faster deal cycles.

Do Big Studios demonstrates the sector's momentum, having acquired farming simulator Grow a Garden before it broke concurrent player records. The title's 21 million players surpassed Fortnite's peak numbers, underscoring Roblox's growing influence in interactive entertainment.